Writing & editorial

Writing that does real work.

Campaign narrative, messaging frameworks, executive comms, ad and editorial copy. Newsletters, donor campaigns, product education systems, and earned-media features. Most of it written under constraint, and better for it.

• An ode to the pheno-huntWildwood Flower Farm, blog2023Long-form essay on the craft and obsession of phenotype hunting. Translating an esoteric cultivation practice into a brand story.Read on wildwoodflower.farm
• IDA Report: Extremism in the MilitaryLife After Hate, blog2024Editorial framing of a federal research report. Translating policy findings into a public-facing narrative about institutional risk.Read on lifeafterhate.org
• Life After Hate: individual donor campaignEmail + organic social2025Donor ask copy built around cumulative emotional truth. Called "the best donor ask I've seen" by a Board communications consultant. 37% email open rate; paired podcast launch hit 6.5% Google Ads CTR and 3.4× audience growth acceleration.
• Strain Dating Profiles: product education systemWildwood Flower Farm2017–2025A piece of collateral that worked as sales tool, training resource, and consumer education, within a strict regulatory framework. Each profile gave a strain a personality, a backstory, and a sensory vocabulary that budtenders and customers could actually use.
  
• POV: global editorial newsletterPOSSIBLE (now VML)2015–2017Curated synthesis of industry research on commerce, technology, and creativity. 63.3% open rate, 13.3% CTR.
• The How Skills: parent coaching launch systemEmail, paid social, content2024End-to-end launch copy across email, Facebook creative, and top-of-funnel content. Plain-spoken parent-facing voice that names the problem before pitching the solution.