Brand voice · Editorial standards · Built end-to-end · Bainbridge Island, WA
I build the bridge between what a brand stands for and what people care about.
Ten years building the voice and editorial standards across ads, web, email, and social, and writing the copy so it lands. Nonprofits, startups, global agencies, in work where the wrong word costs something. I can hear when a sentence stops sounding like the brand and starts sounding like everyone else. That's how one message lands for every audience it has to reach, at once.
Campaigns built start to ship. Paid, organic, earned. Measured.
Selected work
Practice
Brand is how you show up,
and what you stand for.
Ten years building brand voice and editorial systems that help organizations communicate who they are and what they stand for. Life After Hate, Wildwood Flower Farm, The How Skills, MOHAI, POSSIBLE (now VML).
More about me →Writing
Newsletters, profiles,
analysis.
Editorial work spanning a global agency newsletter (63.3% open rate), nonprofit donor campaigns, and a regulated-market product education campaign that grew time-on-page by 480%.
Read the writing →