Selected work

The work. Three cases.

• 01 / 032025

  When you can't tell the story, tell the truth

  Life After Hate

  Integrated campaign strategyPaid mediaEmail + organic socialNarrative governance
• 02 / 032017–2025

  Building a brand where none of the rules applied

  Wildwood Flower Farm

  Brand strategyGo-to-marketEditorial designPerformance reporting
• 03 / 032026

  Seeded, not scripted

  Confidential Corporate Foundation

  A corporate impact campaign built to make the work visible and to make the people closest to it the ones telling the story. Alongside the central campaign, I wrote seed LinkedIn posts for each regional leader: starting points they adapted into their own voice. Authentic amplification at scale.

  Executive communicationsInternal influencer programImpact storytelling

  Deliverables

  • Curated impact stories across multiple geographies and health categories
  • Selected partners with active LinkedIn presence for built-in amplification
  • Drafted partner and foundation posts highlighting investment impact
  • 7 starter posts per geography for executives, spotlighting local impact

  Results

  • Executives published in their own voices without communications bottlenecks
  • Impact data moved from annual reports into daily social feeds
  • Repeatable amplification model the team now runs independently