Résumé
Ten years,
a through-line.
I keep brands sounding like themselves. For ten years I've built the voice and editorial standards across ads, web, email, and social, then written the copy myself when it has to land. For nonprofits, startups, and global agencies, in sectors where messaging carries real weight.
Donor funding growth
Paid search CTR (podcast launch)
Time on product pages
Qualified leads (B2B2C)
The path
From museums to mission.
- Jan 2026–Present
We. Communications
Director, Content and Creator (Contract)
Steward brand standards and messaging architecture for Fortune 100 clients across regulated industries and enterprise tech.
- Translate enterprise technology features into accessible narratives, working with product teams to maintain brand voice.
- Developed the full content stack for a corporate foundation year-end impact campaign, including LinkedIn post frameworks for state presidents across multiple markets, written as starting points they adapted into their own voice.
Brand oversight at enterprise scale.
- Mar 2026–Present
Lovable
Ambassador (Volunteer)
Building "Build for Impact," a workshop series that puts AI development tools in the hands of nonprofits doing public-interest work.
- 2023–2026
Life After Hate
Director of Marketing and Communications
Built brand voice and editorial governance from scratch; held the standard across donor, web, social, and podcast channels as sole communications resource. +154% funding growth.
- 2017–2025
Wildwood Flower Farm
Co-Founder & Director of Marketing & Business Development
Co-founded and built a regenerative cannabis brand from zero to earned media in Cannabis Now and ~30% category share at a key retailer.
- 2023–2024
The How Skills
Digital Marketing Consultant
Launched digital marketing from scratch for a social impact startup, growing qualified leads 245% and doubling program participation.
- Sep–Dec 2024
Boys & Girls Clubs of King County
Brand & Communications Consultant (Contract)
Delivered Giving Tuesday and end-of-year campaign content within established brand protocols under deadline.
- 2017–2019
Colorado State University
Social Media Strategist
Launched the college's first paid social acquisition program, reaching 76K people at $0.03/view on a $2.5K budget.
- 2015–2017
POSSIBLE (now VML)
Global Content & Social Media Specialist / Analyst Relations Manager
Launched POV editorial newsletter (63.3% open rate) and built analyst relations from scratch, improving Gartner MQ positioning.
- 2013–2015
Museum of History & Industry (MOHAI)
Social Media Manager
Grew Instagram 15× and drove a 16% exhibition attendance lift through platform-native storytelling.
Education
- MA, Museology, University of Washington
- BA, Honors Anthropology, University of Notre Dame
Early experience: selected
- Henry Art Gallery: Revived and managed Student Advisory Group; 12 student leaders, ~200-attendee program, +50% digital engagement.
- Museum of New Zealand Te Papa Tongarewa: Digital Projects Intern; piloted Wi-Fi-based visitor engagement initiative.
- Smithsonian Institution: Anthropology Department intern; research and collections for Folklife Festival.
Technical skills
Social & analytics
X/Twitter · LinkedIn · Instagram · Facebook · Bluesky · Reddit · YouTube · GA4
Paid media & campaigns
Meta Ads Manager · Google Ads · LinkedIn Campaign Manager · Mailchimp
Creative
Canva · Photoshop · InDesign · CapCut
AI tools
Claude (Anthropic) · Granola · Relay · Lovable